Chain of Flowers

Serving Purpose

The first single from the new LP "Never Ending Space".

The idea behind this video was essentially a play on the fact that during our lifespan as a band we've been fairly elusive. We've never had many band photographs and when we did they were usually distorted. We've never put out a video where we were particularly visible. So I thought that seeing as we're reintroducing ourselves as a band, let's show nothing but our faces for the first singles video.

Visually the inspiration for me was thinking 'what if Peter Campus made a pop music video?'. Not to compare the Serving Purpose video to his work necessarily, but the thought was there.

I worked alongside Leon Evans for this, the creator of the key to the never ending space which adorns the sleeve of the new LP.